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The Education & Student Target® (TEST®) email file reaches college students ages 18 to 24 and parents with children ages 3 to 17.
The college-attending students have opted in to receive information directly related to post-secondary and superior education. They are proactively seeking information applicable to furthering their education, pursuing post-graduate degrees and/or available products and services relevant to their needs.
Parents with children have very specific needs that must be satisfied such as choice of colleges, test preparation, financial aid, curriculum requirements and essential tools to help with their children’s developmental stages and college education planning.
| Age |
|
|
|
Gender |
| 18-24 |
|
|
|
Women |
| 25-29 |
|
|
|
Men |
| 30-34 |
|
|
|
|
| 35-39 |
|
|
|
Ethnicity |
| 40-44 |
|
|
|
African American |
| 45-49 |
|
|
|
Asian |
| 50-54 |
|
|
|
Hispanic |
| 55-59 |
|
|
|
Native American |
| 60-64 |
|
|
|
White |
| 65-69 |
|
|
|
|
| 70-74 |
|
|
|
Home Owner |
| 75+ |
|
|
|
Renter |
|
|
|
|
|
| Presence of Children |
|
|
|
Language |
| Age of Children |
|
|
|
English |
| Children 0-11 |
|
|
|
Spanish |
| Children 0-17 |
|
|
|
Other |
| Children 0-5 |
|
|
|
|
| |
|
|
|
Business |
| Income |
|
|
|
General |
| $1-$24,999 |
|
|
|
SOHO |
| $25,000-$34,999 |
|
|
|
|
| $35,000-$49,999 |
|
|
|
Magazine |
| $50,000-$74,999 |
|
|
|
General |
| $75,000-$99,999 |
|
|
|
Previous Subscriber |
| $100,000-$124,999 |
|
|
|
Subscriber |
| $125,000-$249,999 |
|
|
|
|
| |
|
|
|
Mail Order Buyer |
| Married |
|
|
|
|
| Single |
|
|
|
Political Affiliation |
|
|
|
|
Liberal |
| Interest |
|
|
|
Conservative |
| Apparel |
|
|
|
|
| Accessories |
|
|
|
Credit Card |
| General |
|
|
|
Bank Card |
| Kids |
|
|
|
Credit Card |
| Men |
|
|
|
Money Making |
| Women |
|
|
|
Oil Card |
| |
|
|
|
Other Card |
| Automotive |
|
|
|
Personal Finance |
| General |
|
|
|
Premium Card |
| Motorcycles |
|
|
|
Retail Card |
| Trucks |
|
|
|
Specialty Card |
| |
|
|
|
Stocks & Bonds |
| Books |
|
|
|
Upscale Card |
| Fiction |
|
|
|
|
| Fiction |
|
|
|
Beauty |
| General |
|
|
|
Beauty |
| Nonfiction |
|
|
|
Dieting Weight Loss |
| |
|
|
|
Fitness Exercise |
| General Collectibles |
|
|
|
General |
| Stamps Coins |
|
|
|
|
| |
|
|
|
Hobbies |
| Computer |
|
|
|
|
| Internet |
|
|
|
Home |
| Own Computer |
|
|
|
Do It Yourself |
| |
|
|
|
Gardening |
| Crafts |
|
|
|
Home Decorating |
| Arts & Crafts |
|
|
|
|
| Crochet |
|
|
|
Outdoors |
| Knitting |
|
|
|
Aviation Flying |
| Needlepoint |
|
|
|
Boating |
| Quilting |
|
|
|
Camping |
| Sewing |
|
|
|
Fishing |
| |
|
|
|
General |
| Electronics General |
|
|
|
Horses Equestrian |
| |
|
|
|
Hunting |
| Entertainment |
|
|
|
Hunting Fishing |
| Books Music |
|
|
|
Skiing |
| Fine Arts |
|
|
|
Wildlife |
| Games |
|
|
|
|
| Humor |
|
|
|
Pets |
| Movies |
|
|
|
Birds |
| Music |
|
|
|
Cats |
| Total |
|
|
|
Dogs |
| |
|
|
|
General |
| Family |
|
|
|
|
| |
|
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|
Photography |
|
|
sales@walterkarl.com
1-877-WK-LISTS
